How does apple effect globalization
Consumption
Communication and electronic network
- Apple Retail Store: 11 countries
- Website options: 100+ countries
- language differences
- Online store: access in 37 countires
- 24 hrs, no time difference - no matter where you are, when it is, you can access if anytime
- Information about apple can be easily known in many parts of world
- Products can be purchase easily through web or stores
- iTunes
- consuming through internet, world wide
- Factories
- LED assembly line: sharp corp. (JAP) mie
- 聯建科技 (china)
- iphone/ipad: foxconn (china)
- Design: america
- Manufacturing/ assembly process: china
- Not restricted to one region, prodution line distrubted all over the world, globally
How does globalization effect apple
- international market management: global decision making
- production network geared towards global competition
Product
- Interface: Use of Icons, intead of text- e.g. "+" ," - "
- international langauge
- software: different language choice (chinese (simiplified/tradtitional), enlgish, french, spanish...)
Economic
- Apple: listed company
- Decision of establishing factories in different parts of the world
- effect the economy of the chosen countries
Cultural
- Forms a "global brand"
- people over the world have same feeling/idea when they notice the brand - apple
- Effect on lifestlye
- Change of usual practice - everyone who uses apple products, regardless culture/ nationality
- effect traditional/ historical pratices
- e.g. the common practice of "playing" with iPhone on public transport
- the apple culture
- of no cultural background
- apply globally
-global/ local culture
-information technology: long distance
-international market management: global decision making
-production network geared towards global competition
hello, hello, you've go too far, dear.
回覆刪除yes, the reading and jackie and i do mentioned about the globalization may affect traditional practices, what traditional practices did apple affected? if there is any, what are the consequences?
and think about your titles "How does apple effect globalization" and "How does globalization effect apple", is your content really reflecting the titles? and, when you talking about "How does apple effect globalization", it should be something apple have done that is so significant that it change the game, is it true?
and, what do you mean by "international market management: global decision making"??
can talk more during group tutorial.
marsha
lol how does apple effect globalisation?? globalisation is driven by cost, government policy, market, and techonology. it cannot be said an organisation has an impact on globalisation even if its an multinational company
刪除can you give me example of how globalization of market and production to make successful in apple company.thanks.
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