Postmordernism

(not yet finished)

Antiform / Organic form

• Form is rather symmetrical, usually in forms of rectangles
• Modern outlook but postmodern in function and experience

 Playful

•  Applications (iPhone, iTouch)
• New applications updated everyday for one to download
• Choice between a lot of different applications to "play" with
• concept of "playing" any time and anywhere you want, sick of the systematical lifestyle

Change/Experience design

• Change of user experience with phone
• no longer purely used as a phone

Process/performance/happening

•  Apple store
• shopping experience - process of 
• promotion, advertising

Deconstruction 

• iPhone: Deconstructs the traditional concept or function of a "phone"
•  like a personal PDA rather than a "phone" it claim it is (iPhone)
•  iTunes: Deconstructs the traditional/ usual way of buying music as a CD but buying music on web

Dispersal / diversity

• Products
• e.g. iPod or iPod nano
• There are many different kind of colors
• consumers have many choice to choose
• express own self
• Multi Function
• iPhone
• applications, games, web, video, camera, touch screen
• NO RULES ONLY CHOICE 

Metaphor, irony,fragmentary


Androgynous

• Aesthetic, form, shape colour -white, black (macbook, iPhone)
• not gender restricted

Indeterminacy

• iPhone: Cannot determine weather it is a phone or a music player or a camera or a video recorder or a game player
  

Taste

•  Creating a lifestyle - lifestyle of using apple products

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• Technology base professional
• Less is bore
• Mulit-function  
• Service Industy
• Onling Apple Store
• Downloading of applications anytime
• Local culture
• For example, the popularity of "Youtube" in contempary culture
   and the provision of camera and related applications to support this
• Fast updated applications
• updated with popular culture
• Art/ Everyday life
• Through advertisement, poster - streets, malls, TVC
• Music
• music player - music can be listen on the street, not only in concerts
• video/ camera - multi-media -> create art on street
• iPhone, iPad cases
• choice for consumer to express their own identity over the same product