Evolution of apple ads (70s to 2009)

Apple first started advertising its products in the late 1970s.

The 80s showed a wide variety of ads, some of which served to convince consumers that they should purchase a computer, and specifically an Apple.

Ads at the time were text-heavy and light on images

During the 1990s, their“Think Different” campaign became very popular as they featured a number of famous people.

Apple ads became much more artistic in late 90s, with launch of iMac.
Focused much more on showcasing the product and used very little text compared with earlier ads.

The ads changed as the hardware changed.

Recent years, Apple has focused on television advertising, most notably with its Mac vs. PC ads.
The company had done TV ads prior to that (starting with the ad based on George Orwell’s “1984″ during the 1984 Super Bowl), but mostly in conjunction with print campaigns.

Current Apple ads :

1. Advertisements for their computers
- white background
-emphasis on product

2. Ads for iPod line
- birght backgrounds generally with sillhouetted figures

Some of Apple’s most notable advertisements from the 70s until the present day

1980s

1990s

2000-Present

http://www.webdesignerdepot.com/2009/09/the-evolution-of-apple-ads/
(also some video clips of tv ads at the end of the page)