Gender

 

 2007

• Main characters: PC & Mac are both male
• working/ representatives: male
• knowagle
• the way Mac passes file to PC, is with confident, equal status
• both stands straight equal in status
• PC: leads the female
• PC: representation of men, cannot loose his pride, still says "amazing" after being point out by Mac
•  
• Female supporting role,  steroptype: magician assistant
• sexy  in her clothing
• well dressed
• feminine poses
• body language as she pass the file to PC
• "S" pose, bows
• like she is serving him, lower status
• supporting, not important, assistanting man (PC)
• image of , not having much knowlege 
• doesn't speak
• good smile -> like a servant
• act in concert with what PC says, follows him
• feminised image

• View
• We as the male character (small screen)
• Female as the main character 
• Feminine touch 
• femlae touch on her on hair, neck
• Sweet smile
• Clothing
• Male: shirt
• Female: tank top, well dress, pretty -> female streotype, feminised image
• Voice
• female: rather sweet and cute voice -> sterotype of the "girlfriend"
• male: normal/ nothing speical
• Male only shows face, but female shows part of body 
• Female's gaze: admire? love?

•  Male dominates
• main character
• Voice over
• Even what tv shows
• men's own private space
• big house
• Male pose of power
• hands in pocket 
• hands on sofa's top
• TV
• shows movie
• main male character teachers guitar in an agrressive way
• in movie, that male character enjoys success at the end -> sterotype of successful man