MacWorld Expo & Apple Expo

  

Macworld Conference & Expo

• Draws  large gathering of media representatives and spectators
• Tradeshow with conference tracks dedicated to the Apple Macintosh platform
• held annually in the United States
• Since 1985
• Apple announced that the 2009 Macworld Conference & Expo would be the last in which the company participates
• The expo continues without Apple
• The show has also taken place in other cities: Tokyo, London, Paris

• Platform to introduce new products and for special annocements
• 1998
  iMac, PowerBook G3.
  1999
   iBook, QuickTime TV, and AirPort.
  2000
  Mac OS X's Aqua user interface
  introduction of the Power Mac G4 Cube.
  2001
  iTunes and the PowerBook G4, (Apple's first widescreen portable)
  2002
  iMac G4.
  2003
  Safari web browser, AirPort Extreme, 17 and 12-inch PowerBooks.
  2005
  Mac Mini, iPod shuffle, and iWork.
  Announced Macworld On Tour, a series of small conferences in various North American cities.
  2007
  iPhone,  Apple TV (originally called by its code name iTV)
  Announced a change of name for the company from Apple Computer, Inc. to simply Apple Inc., reflecting its longtime focus on the user experience as opposed to the technology behind it.
  2008
  Macbook Air
  Time Capsule device for use with the Time Machine application in Mac OS X v10.5, "Leopard", iPod Touch updates
  2009
   iLife '09, iWork '09, and the new 17-inch unibody MacBook Pro with built-in battery,
   iTunes would begin to sell all music DRM-free
  
  
  http://en.wikipedia.org/wiki/MacWorld_Expo

Apple Expo 

• European annual sales conference and technology exposition held by Apple Inc. 
• Features over 250 exhibitors 
• Apple :main exhibitor
• Viewed as the European counterpart to MacWorld Expo 
• Stop relasing new products every year
• Canceled in 2008
• Apple said it would not participate in the Paris expo at all, saying it would be participating in fewer trade shows.

http://en.wikipedia.org/wiki/Apple_Expo

Apple's explanation/ annoucement: Last Year at Mac World

(Reason for scaling back on trade show) 

"Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways..."


http://www.apple.com/pr/library/2008/12/16macworld.html



"...人們已經把Macworld當作一挖掘好產品、參加專業發展培訓和培養個人以及專業網絡的途徑。” - IDG (2008)
http://www.weiphone.hk/news/2008-12-18/177040.shtml